Soup It Up

As brothers growing up, soup it UP founders Ian and Adam Nefsky didn't agree on everything, but one of the things they did agree on was a love of great food.And even though both of them had worked in the food industry, neither originally imagined that was where their entrepreneurial spirit and love of food would take them. Ian had a successful real estate career and Adam had just graduated from Marketing.Although Toronto had many places to eat in the mid-1990s, it was lacking the kind of place Ian and Adam would want to go to for lunch, a place where they could get a traditional soup and salad or sandwich that offered variety to suit their tastes, was quick, made from quality ingredients and served fresh.Never ones to back away from a challenge, the brothers combined their skills, experience and love of food to create the kind of place they were looking for that combined traditional lunch fare with a healthy modern twist.And so began soup it UP, in 1996, with a single location in Toronto, on Yonge Street south of Bloor.