Power Sports TO

Motoretta was launched in 2001 by Morey Chaplick and Jeremy Logan. The two were inspired on a trip to Italy when they spotted elegantly dressed Italians riding their scooters through the city. At the time, Scooter Culture had not yet blossomed in Toronto and they saw this as the perfect opportunity to introduce it to the city. Their idea was to create a bright and organized space that would serve a platform to bridge the gap between Scooter Culture and Fashion Lifestyle.