In Canlik, we emphasize our value and choices. Our principle is to help our customers plan and use their budgets wisely. We understand that customers pay for good quality products and services but should not bear unnecessary overheads and sales commissions. We hire the best installers and we use quality materials. We also keep the best customer service staff to provide project ideas and ensure the best project management. We avoid an overly glamorous showroom because a well-organized one with a large selection of product samples best serves our customers. We control our overheads and advertising expenses. We don't employ an "overpay commission" system which inclines salespersons to push up project amounts. Instead, we train our salespersons to give our customers the best advice and help them minimize their cost while meeting their specific needs.