Superior Crane Limited

He set about making a detailed record of his daily activities as President of his company, Superior Crane, Toronto, Ontario. He had been the president of the company for a year at that time following the retirement of his former partners. Superior Crane had been operating as a crane rental company since 1961.So for six weeks, he dutifully logged his time every 15 minutes. I found that I was spending 85 percent of my time putting out fires with banks, unions, accountants, bookkeepers, Church says. Only 15 percent of my time was spent in front of clients .In the past eight years, Superior Crane has executed more than 19,000 liftsandand given his firm's success, Church remains convinced that his decision to reorganize his operation and prioritize his efforts and time on his clients' needs was the right way to go. It allowed us to be a much better company , he says.