Neo Paws International Inc.

Roanna Sabeh-Azar describes her company, Neo-Paws International, as 'Nike to the dog world'. However, outfitting canines with two pairs of High Performance Neo-Paws costs less than half of what a single pair of high performance Nike sneakers will run you. For a mere $55, dog owners can plant their pups' feet in footgear that will protect all four paws from the broken glass of city streets, as well as nature's own tenderfoot terrors such as branches, twigs and thorns. 'People say, 'Dogs are dogs and they have lived in nature for centuries. What's the problem?'', said Roanna Sabeh-Azar. 'Well, they have also lived with fleas, infested with ticks and with parasites in their intestines and we don't expect them to live like that anymore.'