New Era Goldsmith & Jewellers Inc

While it may appear obvious to some, the truth is, not all jewellery is created equal. Craftsmanship has been gradually replaced by mass production processes, resulting in products that while cheaper, are marked by compromises in quality that's characterized by jewelry lacking in the execution of details in the pursuit of general appeal. Jewellery with a fully resolved elegance is still produced through traditional handmade techniques and its many intricacies.