The Destination Ski & Surf Outfitters

The Destination was originally founded as Destination Ski Rentals Ltd. A place where you could go to get ski gear for any mountain so you could cut out the lineups. Fortunately at that time Colleen worked at The Keg for real cash (a waiter named Keith provided us with the first artwork on a napkin), which was a good thing, as Paul went immediately into debt. The idea of providing services with the rentals - things like custom boot fitting and waxed skis was revolutionary. So was the concept of taking home a set of gear for your kids that you could size exchange whenever you wanted, with no new costs.