Essentials

. they need a lot of pictures.However, unlike Ad agencies and corporations, small businesses may have a far tighter grip on finances and budgets and that will always affect how we handle and work with them.Expecting the same kind of budget you would get from an agency to shoot for Audi, for a car detailing franchise in Kentucky is not only not realistic, it makes no sense to the customer as well.We take those things in mind when we are bidding for small business, and I am going to share MY views on this process. They may diverge a bit from conventional wisdom, but I diverge from conventional wisdom many times. Conventional wisdom said we couldn't run a 6 minute mile. Conventional wisdom was we would never get to the moon.My take:Here are __ things I take into consideration when bidding and working with small businesses.1. They are generally frugal, and want the maximum bang for the bucks they spend. I want to accommodate that within the constraints of understanding that I TOO am a small business and must make revenue and profit to stay in business.