Association Of Manitoba Museums

It has been an age-old and ongoing challenge for museums to evolve and compete for the attention of visitors and residents alike. Now, perhaps more than ever before, museums must find a way to be relevant in a society focused on technology and entertainment. Museums large and small, urban and rural must actively seek out and work with a broad network of community partners in order to appeal to new audiences and to ensure the long-term sustainability of the collections and stories they preserve. Museums & the Community will help you define your museum's role in the community and give you ideas for finding new partnerships that can make your museum an invaluable community service provider.